TikTok’s new Content Credentials system automatically labels AI-generated content (AIGC), taking a proactive step towards ensuring the validity of AI on the platform.
Popular social media site TikTok has announced that it will begin automatically labelling AI-generated content (AIGC) upon upload. AIGC refers to short-form videos created and shared on the platform.
The social media behemoth said on May 9 that Facebook is teaming up with the C2PA to launch its Content Credentials system, making it the pioneer among media-sharing platforms.
Creators on TikTok have been required to tag realistic AIGC and material using TikTok AI effects for more than a year.
Nevertheless, the most current update incorporates auto-labeling for AI-generated material made on different systems. According to the statement, the platform can automatically identify and classify AIGC because of its Content Credentials technology, which adds metadata to content.
The announcement said that the rise of auto-labeled AIGC on TikTok would be “gradual at first.” It is expected that more material will be able to be tagged after material credentials are applied to metadata on other platforms.
The functionality is presently limited to video and image content; however, it is expected to be expanded to include audio content in the foreseeable future.
Additionally, the social networking site has become a part of Adobe’s Content Authenticity Initiative (CAI). Dana Roa, Adobe’s chief trust officer and general counsel, stated:
“Keeping the public informed about how to verify information is crucial in this day of easily manipulable digital stuff.”
In addition to the AI labelling, TikTok has announced that it will be releasing media literacy initiatives in collaboration with MediaWise and WITNESS.
Throughout the year, the social media platform plans to post 12 films that will demonstrate how AIGC labels and other TikTok features may help put material in context and emphasize the need for universal media literacy skills.
This is due to the fact that AI is becoming better at making realistic material, which has led to an increase in deepfakes created by AI.
On May 8, Hong Kong police uncovered an illegal cryptocurrency exchange that had posted artificial intelligence (AI) produced movies and photographs of Elon Musk on its website and social media accounts, creating the illusion of a link between the two.
Warren Buffett, co-founder of Berkshire Hathaway, likened the use of artificial intelligence (AI) to the introduction of nuclear weapons a few days ago in relation to illegal financial operations.
His exposure to a deepfake that could convincingly imitate his movements, speech, and clothing led to this.
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