Websites that “feel like they were developed for search engines instead of people” will have their impact reduced, according to the company’s announcement of algorithm modifications.
A move that might affect the quality of what we see online could be in the works as Google announces it will start to penalize AI-generated material made with the express intent of manipulating its algorithms and appearing high in Google Search.
On Tuesday, the business announced the news in a blog post. Google claims that this update is more involved and extensive than its typical updates, and that it includes algorithmic improvements to its fundamental ranking algorithms. Google refers to these adjustments as “abuse,” and they will impact three distinct kinds of material, the most prominent of which is automated content. For example, generative AI-generated material is part of this.
A Google representative informed Gizmodo via email that the changes target “low-quality AI-generated material that’s meant to garner clicks, but that doesn’t contribute any unique value,” even though generative AI wasn’t explicitly mentioned in the blog.
According to Tucker, Google claims the update would cut down on duplicate and low-quality material in search results by 40%.
According to many sources, AI-generated content that is optimized for search engines has been appearing more often in Google Search results in the last few months. SEO stands for “Search Engine Optimization,” a set of principles that aims to help a website rank higher in Google. One possible explanation for the uptick is the proliferation of user-friendly artificial intelligence (AI) systems that can generate information in Google-friendly formats in a matter of seconds.
Search engine optimization (SEO) expert Jake Ward made headlines in November on X/Twitter after boasting that his firm had stolen $3.40 million worth of traffic from a rival using artificial intelligence. Ward detailed how, using a competitor’s sitemap as a starting point, he used artificial intelligence to generate 1,800 articles. People are using artificial intelligence (AI) to manipulate Google’s search results, and Ward’s actions have caused extensive outrage online.
“The enchantment of the web is in part due to you. However, at least you made a profit, so who really cares?” Responding to Ward’s post on X, the user @LigerzeroTTV commented.
New modifications to Google will target low-quality content publishers on websites with a high reputation score, in addition to AI-generated SEO rubbish. Take Google as an example:
“One example is a third party that posts payday loan reviews on a reputable educational website in exchange for search engine optimization advantages. Visitors to a website may have quite different expectations for the material it contains, and this kind of content that ranks well in search might cause confusion or misinformation.”
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