After the debut of NFTs in 2021, Snoop Dogg has maintained a substantial role within the Web3 creative movement.
Snoop Dogg has been identified as one of the co-founders of “Shiller,” a Web3-powered live streaming application, adding yet another Web3 relationship for the renowned hip-hop musician.
The “live broadcast platform” application combines Web3 technology with live-streaming material in real time. With technology entrepreneur Sam Jones, the rapper has been credited as co-founder of the app.
Snoop Dogg collaborated with Sandbox metaverse to produce an NFT collection named “Snoop Avatars,” a hip-hop tune titled “A Hard Working Man,” followed by a 50,000-piece NFT drop.
On August 29, the rap sensation collaborated with Yuga Labs — the company behind Bored Ape Yacht Club (BAYC) and CryptoPunks — to perform on a metaverse-transformed stage at the MTV Video Music Awards.
Snoop Dogg has also just joined with crypto casino Roobet, where he will serve as the company’s “Chief Ganjaroo Officer,” according to a statement released by Roobet on March 1.
About Shiller, blockchain will play a significant role on the network, enabling video producers to “token-gate” their streams and advertise nonfungible tokens or other e-commerce items.
These content producers may be compensated with cryptocurrencies like Ether or NFTs, which can be converted to fiat currency.
According to Shiller’s most recent update on March 2, the publication date has been pushed back from January to April.
Web3 will undoubtedly play a role in the broader creative economy trend of which Shiller looks to be a member.
Although “Web1” permitted users to produce HTML and view material, “Web2” facilitated user-to-user interactions, which social media giants like Facebook, Google, and YouTube popularized.
The “Web3” movement aspires to remove these middlemen by giving authors complete control over their material and the resulting income.
Moreover, decentralized messaging networks are starting to appear, with “Damus” aiming to become a “Twitter killer.”
Jack Dorsey-backed Damus debuted on the Apple App Store on February 1. It is based on a decentralized network dubbed “Nostr” that provides encrypted end-to-end private chat. The platform includes Lightning network Bitcoin payments by default.
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