Swiss premium watchmaker TAG Heuer launches an NFT-enabled wristwatch

TAG Heuer’s newest premium wearable combines timepieces, blockchain, and non-fungible tokens.

TAG Heuer has collaborated with the prominent nonfungible token (NFT) community around Bored Ape Yacht Club and CLONE-X to develop a smartwatch that shows NFTs and links to cryptocurrency wallets such as MetaMask and Ledger Live.

The firm claims that the TAG Heuer Connected Calibre E4’s functioning would be simple, with NFTs being sent to it through a linked smartphone. The device is configured to accommodate both static and animated NFT artwork, and it is possible to transmit numerous NFTs to the watch. TAG Heuer noted that NFT artwork may be scaled and positioned inside one of three possible watch styles.

In a blog post, TAG Heuer describes the current capabilities of the smartwatch and how it displays and manages NFT artwork.

“Some NFTs consist of static pictures, while others are animated GIFs. The watch face of TAG Heuer will handle various formats in sharp detail, with animations that loop indefinitely.”

Additionally, the wristwatch will be able to connect to the blockchain and validate NFTs held by the user. TAG Heuer defines the functionality in their press release as follows: “Verified NFTs are shown in a hexagon with a gravitational cloud around the picture.”

This new NFT capability will be made available to all Tag Heuer Calibre E4 users as a free upgrade through Apple’s App Store and Google Play.

Using an in-house development team for blockchain-related initiatives, TAG Heuer continues to expand in the Web3 industry. TAG Heuer teamed with BitPay in May to begin taking Bitcoin (BTC) and eleven other cryptocurrencies, including six stablecoins linked to the US dollar. In recent months, Bulgari, Jacob & Co, and others have entered the market for non-traditional timepieces.

Individual sales of NFTs reached the tens of millions in 2021 when they blasted into the media. Despite current market circumstances and falling NFT pricing, sales are supposedly stable.

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