Locals in Singapore may now participate in virtual burger creation, multiplayer gaming, and reward redemption via McDonald’s new ‘My Happy Place’ metaverse.
Singaporeans may now join in on the fun at McDonald’s “My Happy Place” metaverse, where they can design their own virtual burgers and more.
Bandwagon Labs, the entertainment media tech company’s metaverse unit, collaborated with McDonald’s Singapore to develop the app’s virtual environment.
In an interview with Cointelegraph, Bandwagon Labs founder Clarence Chan discussed the process of creating McDonald’s metaverse and emphasized three main points:
“There are other people around the globe that players may see in this multiplayer mode. We encourage people to unleash their imaginations in the metaverse, which serves as a blank slate. Thirdly, it has a reward system that activates when you complete certain tasks each day.”
Digital treasures also benefit from enhanced security, functionality, and use cases made possible by Web3 technology. “You may securely verify your identity and engage in token-gated activities inside the metaverse by integrating wallet hosting services like MetaMask,” Chan stated.
The release states that McDonald’s has complete authority over its in-app metaverse. Next deployments or continuations of services will be based on the project’s performance throughout its one-month live period (June 6-July 7).
While praising the metaverse for its ability to retain customers and engage fans, Chan tied the knot there. But he did say that third-party hosting is limiting the potential of existing metaverse experiences.
“On top of that, a significant portion of the audience may become disillusioned due to the absence of concrete benefits for users of the metaverse.”
In Chan’s opinion, Bandwagon Labs is responsible for resolving these issues for McDonald’s. In addition to being able to play with pals, he went on to say that users may win fries and other tangible incentives just for using the site.
Magic Leap and Google have just announced “a multi-faceted, strategic technological relationship” to create innovative augmented and virtual reality systems.
Magic Leap’s chief technology officer Julie Larson-Green said in a statement that the collaboration would showcase the company’s optical advancements alongside Google’s infrastructure:
“Together, our formidable optical capabilities and Google’s cutting-edge technology will propel augmented reality’s revolutionary potential, bringing ever-improving immersive experiences to both developers and consumers. Our team is excited about the future of XR and the possibilities it holds for integrating the real world with practical, situationally appropriate solutions.”
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