Miley Cyrus, an American singer-songwriter, is the most recent celebrity to extend her brand into the metaverse, having filed for various metaverse and non-fungible token (NFT)-related trademarks.
According to Mr. Kondoudis, the trademark registrations hint at the singer’s intentions regarding non-fungible tokens, virtual currency management software, virtual clothes, and footwear. The trademarks are officially registered with serial numbers 97551201 and 97551195.
The announcement comes after fellow recording artist Billie Eilish revealed in May that her firm, Lash Music LLC, has submitted trademark applications for her name and the Blohsh logo.
Given that Universal Music Group (UMG) just established a relationship with NFT platform Curio, Eilish’s decision was not unexpected. Billie Eilish is among the most popular recording artists for UMG.
Snoop Dogg continues to make advances into NFTs and the metaverse, having applied for many new trademarks for different items in June. Calvin Broadus, also known as Snoop Dogg, submitted an application for UNCLE SNOOP and UNCLE SNOOP’S.
Snoop Dogg is among the celebrities who have embraced the notion of NFTs and the metaverse by cooperating with other producers.
David Beckham, a former football player-turned-businessman, also carried his brand into the metaverse by applying through his venture capital company, DB Ventures Limited, headquartered in California.
According to Finbold, NFT-related trademark applications are on the increase in the United States, having topped 4,000 between January 1 and May 31, 2022. This equates to around 27 new NFT trademarks being submitted every day during the first half of the year.
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