Larry David, a well-known commercial avoider, has consented to participate in a crypto-supporting advertisement. This is the first advertising in which he has consented to appear.
Larry David has been recruited by cryptocurrency exchange FTX for their current ad. The advertisement debuted at Super Bowl 56 on Sunday, February 13, 2022.
The advertisement is intended to persuade sceptics to adopt cryptocurrencies and to build the digital currency ecosystem.
Larry David is the “anti-sponsor” of FTX’s 60-second commercial, which will air during the first half of the game.
“We need to meet people where they are – and that includes accepting scepticism,” says Sam Bankman-Fried, co-founder and CEO of FTX. Many of the individuals who are today the most ardent supporters of crypto had substantial misgivings at one point.”
Jeff Schaffer, Larry David’s longtime creative collaborator on Seinfeld and Curb Your Enthusiasm, directed the advertisement. Schaffer said that the notion was proposed by FTX’s creative firm, dentsuMB. Larry David was taken aback by the proposal. David has never before appeared in a commercial. However, he eventually consented.
“Larry has had an unending number of commercial suitors throughout the years, from beer companies to toilets,” Schaffer said. When we received idea materials, we would remark, ‘Oh, that may be interesting if we twisted it this way.’ This is the first time we’ve ever seen a concept and thought, ‘Oh, that’s wonderful.’ Every innovation has its detractors, and Larry is the proud spokesperson for those individuals.”
According to a recent Ascent poll, more than half of Americans who hold cryptocurrency will purchase it for the first time in 2021. Over 20% (56.7 million) of Americans have never purchased cryptocurrencies. However, they are likely to purchase in the next year, according to study respondents.
The adoption of cryptocurrency continues to grow. Additionally, FTX reports a significant increase. According to them, their average daily trade volume increased by 608% in 2021. “In the first full year of operation, total spot crypto traded exceeded $67 billion. Now, the exchange has 1.2 million users, which will expand by 11,900 per cent by 2021.”
Nathaniel Whittemore, FTX’s Head of Marketing, said, “What I hope people notice is that we’re not taking ourselves too seriously.” We wanted to create an advertisement that made people laugh and enhanced their Big Game experience and traditions. We are not claiming that cryptography is the greatest innovation of humanity. However, we see crypto’s revolutionary potential.”
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