The former CEO of the world’s first publicly traded blockchain company has been appointed as the new CEO of Binance Australia.
Binance Australia has announced the appointment of Leigh Travers as the company’s new CEO. Travers formerly served as the CEO of local blockchain technology and payments startup DigitalX.
Travers has been with DigitalX for seven years and formerly sat on the board of Blockchain Australia, the premier industry association in Australia. In June 2014, DigitalX became the world’s first publicly traded blockchain company when it completed a reverse acquisition of Macro Energy Ltd, which was listed on the Australian Securities Exchange. Travers emphasized in an Aug. 28 announcement from Binance that he would focus on strengthening Binance Australia’s ties with regulators and promoting the company’s brand.
“We have a responsibility to be involved in helping to shape the growth of our industry and this means prioritizing engagement and conversations with policymakers and regulators,”
“From an industry standpoint, I understand how critical it is for us to maintain building connections with regulatory authorities while also reinforcing our company’s commitment to compliance and best practices,” Travers added.
Binance Australia is scheduled to launch in July 2020. Binance’s Australian subsidiary is operated by InvestbyBit, a local digital asset exchange that opened in September 2017 and is regulated by the Australian Transaction Reports and Analysis Centre (AUSTRAC).
According to the Australian Business Register, InvestbyBit was renamed as Binance Pay on Feb. 22, 2019, before rebranding as Binance Lite four days later and rebranding again as Binance Australia on Aug. 6, 2020.
Jeff Yew, the previous CEO of Binance Australia, left the company in April. Yew introduced Monochrome the following month, a unit trust aimed at superannuation institutions and high-net-worth people. In a May interview with the Sydney Morning Herald, Yew remarked that Australia’s lawmakers had failed to offer adequate legislative clarity for the digital asset market.
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