UEFA Champions League Acknowledges Crypto.com as its inaugural global cryptocurrency partner

Crypto.com becomes the inaugural crypto sponsor of the UEFA Champions League, thereby expanding its global presence in the sports industry.

On August 14, Crypto.com, a Singapore-based crypto exchange, announced its exclusive partnership with the UEFA Champions League as the first global crypto platform.

The objective of this multi-year partnership is to improve the spectator experience and integrate cryptocurrency into the global sports arena.

Crypto.com’s most recent action also demonstrates its dedication to leveraging its global reach to establish a robust presence in sports. Steven Kalifowitz, the Chief Marketing Officer of Crypto.com, underscored that the UEFA Champions League’s global appeal is in ideal harmony with the company’s objective to increase the accessibility of cryptocurrency to a broader audience.

Kalifowitz stated that our user base has expanded to more than 100 million as a result of our efforts to connect our brand with engaged sports enthusiasts worldwide, in order to achieve our goal of introducing cryptocurrency into every wallet.

According to BeInCrypto, the company established itself as the sole cryptocurrency sponsor of the FIFA World Cup in Qatar in March 2022. Furthermore, since 2021, it has also been a significant partner of the Ultimate Fighting Championship (UFC).

Crypto firms increased their sponsorships of sporting leagues and teams between 2021 and 2022. Even with these problems, the crypto business is getting better, and Crypto.com is one of the companies leading the way. Through high-profile sports events, their strategic partnership with UEFA underscores their renewed dedication to engaging with global audiences.

In the same vein, eToro has substantially expanded its involvement in European football sponsorships between 2023 and 2024, thereby distinguishing itself as one of the few crypto firms to expand its sports marketing strategy during this time. eToro’s success is a prime example of a broader industry trend of leveraging sports partnerships to solidify brand presence, as over 70% of other crypto brands experienced stagnation or decline in their sponsorship agreements, according to SponsorUnited.

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