The Weeknd and Binance are teaming up to deliver a Web3-enabled concert tour to Australia and New Zealand
The Weeknd will eventually perform in Australia and New Zealand on his “After Hours Til Dawn” globe tour in the months of November and December of 2023.
According to details shared with Finbold on August 22nd, Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, is powering the tour, making it the first global concert tour that uses Web3 technology to enhance the experience of concertgoers.
A record-breaking three million people have seen this world tour, which began in the summer of 2022 and is still going strong. Fans from 14 different countries have already claimed more than 15,000 Souvenir NFTs and more than 30,000 people have signed up for the online challenges organized by Binance and The Weeknd on EnterTheDimension.com.
Binance users will get special benefits during The Weeknd’s “After Hours Til Dawn” tour dates in Australia and New Zealand. A special ticket presale for a certain number of concerts will be made available to them while supplies last.
These one-of-a-kind NFTs are not only digital keepsakes from the performance, but also tickets to VIP after-parties where you may meet The Weeknd!
According to Rachel Conlan, VP of Global Marketing at Binance: “The Weeknd’s originality and creativity in the music business are greatly praised. We’re thrilled to be working with the ‘After Hours Til Dawn’ tour to promote innovative fan experiences and harness the full potential of Web3.”
Enter The Dimension is the digital extension of The Weeknd and Binance’s collaboration at a moment when technological advancement is breaking down barriers between the art world and its fans. Features like the Dimension Puzzle Box and the Metaverse Dimension provide The Weeknd’s fans with a new opportunity to interact with him in the virtual world.