The NFL delivered nearly 250,000 commemorative virtual ticket NFTs as of mid-January 2022, after the debut of commemorative virtual ticket NFTs in November 2021.
The NFL officially announced on Wednesday that each fan attending Super Bowl LVI in Los Angeles on Feb. 13 would get a one-of-a-kind personalised nonfungible token (NFT).
The NFT will showcase their one-of-a-kind section, row, and seat to honour game day and the Super Bowl’s return to Los Angeles for the first time in over 30 years.
According to the release, Super Bowl LVI afforded the NFL a unique chance to provide NFTs as a way to interact and celebrate with fans.
Robert Gallo, senior vice president of the NFL’s club business development, observed that during the regular season, the club began providing virtual commemorative ticket NFTs to fans.
“We saw tremendous success with this one-of-a-kind fan experience, which created the impetus to extend the programme into the playoffs and eventually to Super Bowl LVI in Los Angeles,” Gallo remarked.
Gallo reports that fans have been frantically accumulating virtual ticket NFTs, particularly for the season’s marquee game. By offering personalised Super Bowl NFTs, the NFL can improve the gameday experience while also allowing the club to “continue to analyse the NFT area for future ticketing and event engagement possibilities,” Gallo noted.
The NFL revealed the club-specific NFTs for the Los Angeles Rams and Cincinnati Bengals, who will compete in Super Bowl LVI. The NFL’s official NFT website may be used to see the virtual NFT tickets.
The National Football League has announced another set of limited edition nonfungible tokens (NFTs) to honour Super Bowl LVI in Los Angeles.
Gallo had informed Cointelegraph in January that the NFL will begin offering free virtual commemorative tickets in the form of NFTs to fans in November 2021. By mid-January, he stated, the club had handed over 250,000 free NFTs.
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