Kevin Rose, a co-founder of PROOF, announced the partnership through Twitter on January 6, stating that the objective is to expand the Moonbirds brand outside the Web3 industry.
Kevin Rose, an early Facebook and Twitter investor, and Justin Mezzell, a designer, created the NFT-focused firm in February 2022. The company’s inventory also includes the Proof Collective and Oddities NFT collections.
Rose said through Twitter on January 6 that the objective of the transaction is to get the Moonbirds brand known on a “global” basis, as opposed to just being recognized as a major player in the Web3 arena.
What value does UTA provide to the table? They have divisions in cinema, television, music, video games, sports, books, branding and licensing, public speaking, marketing, fine arts, and broadcasting, among others,” he stated.
PROOF, the business behind the prestigious NFT project Moonbirds, has struck a representation agreement with United Talent Agency, a renowned Hollywood talent agency.
Rose elaborated on the move by stating that UTA would assist PROOF in “evaluating, brokering, and executing collaborations and expanding prospects in a range of industries.”
The Moonbirds project on Ethereum was established in April 2022 and comprises of 10,000 8-bit owl-themed NFT avatars. According to CryptoSlam statistics, it has produced around $619.5 million in secondary transactions so far.
This makes Moonbirds the eleventh highest-selling collection on the NFT market, with Doodles in twelfth place with $553 million and CloneX in tenth position with $794,9 million as its closest rivals.
Despite the ostensibly encouraging UTA news, Moonbirds’ 24-hour sales volume has decreased by a significant 57.86%, with $442,747 worth of Moonbirds NFT changing hands. However, during a seven-day period, trade volumes are still up 63.74 percent.
Moonbirds is following in the footsteps of other prominent NFT artists who have sought Hollywood agreements.
In September 2021, CryptoPunks creators Larva Labs were the first to pave the path by reaching an agreement with UTA to represent the company’s intellectual property across TV, film, video games, licensing, and publishing.
Yuga Labs, which now controls CryptoPunks, followed suit the following month by partnering with UTA to promote the Bored Ape Yacht Club IP in film, television, music, and video games. While the most recent instance before PROOF was the partnership between UTA rivals WME and NFT startup Boss Beauties.
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