Onlookers reported that the “LEGO Coin” token was displayed on the homepage of the toy manufacturer for approximately 75 minutes before being removed.
LEGO Group, a toy manufacturer, has reportedly removed a “LEGO Coin” token fraud that momentarily surfaced on its homepage following a compromise on October 5, according to reports.
X user and LEGO enthusiast “ZTBricks” was among the first to identify the fraud, which promised “secret rewards” to those who purchased LEGO Coin. Several screenshots on X exhibit this:
“The introduction of our latest LEGO Coin is now official! Today, acquire the LEGO Coin and gain access to exclusive benefits.”
According to reports, individuals who selected the “Buy Now” icon located beneath the message were directed to the fraudulent site.
The LEGO Coin message and the “Buy Now” link are no longer visible on the LEGO homepage, although LEGO has not issued a public statement regarding the incident.
According to reports, LEGO informed consumer tech product platform Engadget that the cryptocurrency fraud was only momentarily displayed on its homepage and that no user accounts were compromised.
“The matter has been satisfactorily resolved. There has been no compromise of user credentials, and consumers are free to continue shopping as usual.”
“We have identified the cause and are in the process of implementing measures to prevent this from occurring in the future.”
According to “mescad,” a moderator of the “lego” subreddit, LEGO COIN was initially displayed on the LEGO homepage at 1:00am UTC on Oct. 5 and was subsequently withdrawn approximately 75 minutes later.
The incident took place at 3 a.m. in Billund, Denmark, the location of LEGO’s primary office. In March 2021, the X account of the toy manufacturer suggested that it may be transitioning into the nonfungible token sector by hash tagging “#NFT” in a 14-second video of a 3D LEGO brick rotating in space. Nevertheless, the subsequent removal of the post was swift.
In April 2022, LEGO Group’s holding company KIRKBI did invest $1 billion in video game publisher Epic Games to expedite its Metaverse plans.
Scam Sniffer, a blockchain security firm, reported that cryptocurrency scammers stole $127 million from victims in Q3 2024, with $46 million of that amount missing in September.
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