Kraken collaborates with Tottenham Hotspur to incorporate its logo onto the team’s sleeves beginning in 2024/2025.
Kraken, a cryptocurrency exchange, has entered into a substantial multi-seasonal partnership with Tottenham Hotspur, making it the Official Crypto and Web3 Partner of the prominent English football club.
Starting with the 2024/2025 season, the Kraken logo will be displayed on the sleeves of all Tottenham Hotspur Men’s and Women’s teams as part of this partnership.
Tottenham Hotspur and the alliance are committed to integrating the forward-thinking visions of both organizations, utilizing cutting-edge technologies to enhance the supporter experience and broaden the football community’s comprehension of cryptocurrency.
This agreement is a critical milestone in Kraken’s global marketing strategy, which has also recently partnered with Atletico de Madrid in Spain’s La Liga.
Kraken and Tottenham Hotspur intend to involve the club’s extensive global supporter base in a variety of innovative initiatives. These consist of behind-the-scenes access to both Kraken’s and the club’s events, fan pop-ups, and exclusive content.
Kraken endeavors to forge enduring memories by deeply connecting supporters to the sport and the team through the integration of Web3 technology and crypto education into these experiences.
Although the financial details of the agreement are presently undisclosed, the partnership is consistent with Kraken’s overarching objectives.
The company is striving to secure $100 million in financing by the end of the year in order to prepare for a prospective initial public offering (IPO). This collaboration with Tottenham Hotspur serves as a testament to Kraken’s dedication to broadening its influence and presence in the sports industry.
Kraken’s agreement with Tottenham is particularly noteworthy in light of Manchester City’s recent announcement of OKX as their new sleeve partner in a multi-year agreement. This underscores the growing convergence of sports and cryptocurrency.
Kraken and Tottenham Hotspur are committed to establishing a new standard for technological integration and supporter engagement in football as they embark on this innovative voyage.
Also Read: California law permits scammers to include six executives from Tether in their startup
Wallets