John Legend, a Grammy Award winner, has launched a new music and art portal called NFT
According to the CEO of the new NFT platform, users will not be required to have a crypto wallet and the site would promote accessibility for a broad audience.
John Legend, an American singer-songwriter, is establishing himself as one of the celebrities flocking to the realm of nonfungible tokens (NFTs) by assisting with the development of a new NFT platform for artists and other performers.
OurSong is a platform that enables artists to tokenize and sell their work, rewarding customers with access to previously unheard songs and private chatrooms.
“Now, anyone can turn their stories, music, photography, or any other form of art into NFT trading cards called Vibes,” the platform notes. “Vibes provide you access to unique updates and secret chat rooms where you may connect with like-minded individuals.”
Legend will serve as Chief Impact Officer, with the responsibility of enticing emerging artists and their fan communities.
Legend told Bloomberg that although he spends the most of his mental energy thinking about music, he thinks the platform would help connect people.
“When I consider what I want to accomplish, I look for opportunities to work on initiatives that I believe will improve global connectivity.”
Numerous well-known people are associated with the initiative, including Chris Lin, creator of digital music streaming service KKBOX, who will serve as CEO of the new firm. Kevin Lin, cofounder of live video streaming network Twitch, and Matt Cheng, founder of early-stage venture capital company Cherubic Ventures, will join the team as well.
Lin said that the site would not need users to have a cryptocurrency wallet. The Terms of Service stipulate that you may only purchase Vibes with OurSongDollars (OSD). “You may purchase OSD in OurSong with a credit card, debit card, wire transfer, or USD Coin placed in your Circle blockchain wallet,” the website adds.
The singer and his co-founders made no more financial disclosures regarding the endeavour. This is not Legend’s first attempt into the NFT realm. Legend was revealed as a partner of the “OneOf” NFT platform with Doja Cat and Whitney Houston in May 2021.
He is also not the first celebrity to dabble in the realm of NFTs and cryptocurrencies, however most celebrities choose to mint their own collection rather than launch their own platform.
Tom Brady, the Super Bowl winner, is one prominent exception, having established a sports-focused NFT platform named “Autograph” in April 2021.
While many celebrities are eager to become engaged in the space — like Paris Hilton, who just revealed her first NFT line with Superplastic — others are less enthusiastic.
Kanye West most recently mocked the NFT world in an Instagram post, stating “”Perform not ask me to do a f*cking NFT.”