With the craze for non-fungible tokens (NFTs) growing in popularity, fueled by celebrities and companies joining on board, Hyundai Motor has become the first automaker to enter the community-based NFT market.
Hyundai Motor will debut NFTs representing mobility solutions that are a component of the automaker’s ‘Metamobility Universe’ revealed at CES 2022, the company stated in a news statement on April 17.
Additionally, the carmaker made a short video highlighting its collaboration with the ‘Meta Kongz’ NFT brand, which assisted in the development of the NFTs. Additionally, the video assists the audience in visualizing the “smart device-metaverse link that will extend the function of mobility to virtual reality (VR), eventually enabling humans to surpass physical restrictions of time and space movement.”
On April 20, the firm will produce 30 limited edition ‘Hyundai x Meta Kongz’ NFTs to honor the film’s release. Following that, Hyundai Motor intends to grow its NFT Universe, with earnings going to the project’s management and community members.
The business launched its NFT Discord and Twitter channels on April 15 to continue managing the asset value of its NFTs. In May, Hyundai Motor will unveil the official NFT website, which will enable the company to communicate with community members and offer real-time information on the asset value of the NFTs.
Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division, Thomas Schemera, commented on the announcement:
“The Hyundai NFT Universe will significantly expand the Hyundai brand experience, particularly for the MZ generation, underscoring our commitment to innovation in both the physical world and the metaverse.” We are ecstatic to present ‘Metamobility’ through our own NFTs and to kick off this adventure with ‘Meta Kongz.'”
Meanwhile, the worldwide NFT trading volume is steadily increasing, having increased more than 200 percent year to far and recently reaching $58 billion, indicating that the adoption curve has only just begun.
The success of NFTs is partly due to the presence of well-known brands and personalities in the industry, as well as many cryptocurrency market players expressing confidence about the future of NFTs.
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