HashKey Group has entered the Web3 space by forming a partnership with Catizen, a Telegram Mini App.
Catizen, a Telegram Mini App, has formed a partnership with HashKey Group, one of the most prominent digital asset financial services companies in Asia. This initiative represents HashKey Group’s initial concrete entry into the Web3 domain.
In conjunction, they aim to establish digital entertainment infrastructure and gaming finance (GameFi) products within the TON ecosystem.
The Catizen users will be able to access regulated digital asset services from the licensed exchange HashKey Global, a subsidiary of HashKey Group, subject to the collaboration.
In order to facilitate the development of the GameFi market, HashKey Global will ensure the integrity of its digital asset services. This is especially true in light of the increased focus on the TON ecosystem. As the platform continues to attract an increasing number of developers.
Another factor that influenced HashKey Group’s decision to collaborate with Catizen was the rapid expansion of the TON blockchain.
The company has recognized the opportunity within the TON ecosystem. In recent quarters, there has been an increase in developer commitment to the ecosystem. Ben El-Baz, the Managing Director of HashKey, emphasized the importance of employing experienced teams for DeFi and gaming initiatives, such as Catizen.
The collaboration between Catizen and HashKey Group also aims to address the issues that affect the Web3 and GameFi gaming industries. Game sustainability is one of the primary issues in this field, and it applies to both Web3 and traditional Web2 games.
The lifespan of games is frequently limited. This frequently results in users becoming disengaged and renders them unprofitable.
Proper monitoring mechanisms are necessary to assess user engagement, according to Tim Wong, the Chairman of Catizen Foundation. He clarified that third-party platforms are essential for monitoring interactions and resolving on-chain users within Catizen.
According to Wong, Catizen has a daily active user base of over 120 million. Consequently, they are a significant participant in the GameFi industry.
The integration of data monitoring and analysis tools into the app will also enhance the user experience on Catizen because of the partnership.
Based on real-time user data, these tools will assist developers in making informed strategic decisions at the appropriate time. The main objective of the partnership is to create a thriving and sustainable GameFi ecosystem on the TON blockchain.
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