The derivatives exchange’s marketing activities around the Feb. 13 game are the culmination of a year of sports collaborations.
The amount of bitcoin that FTX will award to winners of its Super Bowl contest is contingent upon when the firm’s advertisement airs.
Crypto.com, a competitor, is also apparently airing an advertisement during the NFL championship game on Feb. 13.
Some people tune in to the Super Bowl only for the advertisements. Others may tune in this year to see how much bitcoin they may win.
Exchange of cryptocurrency derivatives FTX, which will broadcast a commercial during Sunday’s NFL championship game, will also be awarding bitcoin to contest winners.
The company’s television commercial will broadcast during the second half of the game. Though the firm is not providing any specifics regarding the advertisement, a spokesman for the company said that the quantity of bitcoin given away would be determined by the East Coast time zone in which it runs.
“For instance, if the advertisement airs at 9:45 p.m. ET, they will give away 9.45 BTC to four individuals,” the FTX spokesperson added.
To enter, RT the pinned entry post on FTX’s Twitter account between the time the advertisement plays and 12:00 a.m. ET.
This week, FTX’s social media outlets will include videos promoting the Super Bowl commercial and sweepstakes.
A watershed year for cryptocurrency and sports marketing
The proposed billboard and contest come on the heels of a year of increased crypto marketing surrounding sports.
In 2021, FTX worked with Major League Baseball and superstars such as Tom Brady, Stephen Curry, and Shohei Ohtani to develop its brand.
Crypto.com acquired the naming rights to the former Staples Center in Los Angeles in November as part of a $700 million, 20-year contract. On Dec. 25, it was officially titled Crypto.com Arena. Additionally, the cryptocurrency platform partnered with LeBron James last week to educate children about cryptocurrency technology at the NBA champion’s I Promise School in Ohio.
Tezos, a blockchain platform, is likely to unveil a multi-year sponsorship agreement for more than $20 million per year with English football club Manchester United, The Athletic reported on Thursday.
In December, Ren Besnard, vice president of marketing at Unstoppable Domains, told Blockworks that he expected increased cooperation between brands, digital creative companies, and cryptocurrency startups. At the time, he projected that the greatest Super Bowl advertisement in 2022 will come from a cryptocurrency firm.
Crypto.com, like FTX, is expected to launch a Super Bowl advertisement, the Wall Street Journal reported in December. The cryptocurrency platform’s spokesman refused to speak more.
Ahead of the big game, NBA great Jimmy Butler advised fans not to listen to celebrities when it comes to cryptocurrency in a Twitter video broadcast by cryptocurrency exchange Binance on Wednesday.
According to a Binance representative, the exchange is collaborating with Butler and other celebrities to encourage consumers to “understand cryptocurrency and trust themselves.”
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