Summary
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ENS and Para Wallet have partnered to simplify ENS name registration, allowing users to acquire a .eth name without needing a pre-existing cryptocurrency wallet like Metamask.
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Users can now register for an ENS name via app.ens.domains using email, phone number, or social media logins through Para’s embedded wallet technology, significantly easing the onboarding process for new Web3 users.
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Para Wallet’s multi-party computation (MPC) and “universal wallet” architecture ensures both security and portability, enabling users to access their ENS name and associated wallet across various Web3 applications with a single login, addressing the issue of fragmented embedded wallets.
The Ethereum Name Service (ENS) is enhancing user accessibility by collaborating with Para Wallet, an innovator in embedded wallet technology. This strategic alliance significantly simplifies the process of acquiring an ENS name, aiming to lower the barrier to entry for new users.
Simplified ENS Registration Through Para Wallet Alliance
ENS operates by transforming the intricate, lengthy hexadecimal addresses characteristic of Ethereum wallets into easily understandable and memorable names, exemplified by formats such as “YourName.eth.”
This service is designed to facilitate smoother cryptocurrency transactions and enhance engagement within the Web3 ecosystem by making interactions more intuitive.
One-Click ENS Acquisition: Streamlining the User Experience
Expanding on their commitment to simplicity, ENS is now focusing on refining the initial sign-up experience.
By integrating Para’s embedded wallet solution, prospective ENS users can navigate to app.ens.domains and select Para as their preferred wallet option.
Subsequently, registration for an ENS name becomes remarkably straightforward, requiring only a phone number, email address, or login credentials from popular social media platforms like Google or X.
According to James Beck, Head of Growth at ENS Labs, this integration marks a pivotal shift, representing “the first instance where individuals can secure an ENS name without prior wallet setup.”
In a statement to The Defiant, Beck emphasized the enduring utility of this registered name, highlighting its function as a consistent login method across the expanding landscape of Web3, encompassing decentralized finance (DeFi) applications and non-fungible token (NFT) marketplaces.
Metamask is No Longer a Prerequisite
Beck clarified that this advancement negates the prior necessity of setting up a standalone wallet like Metamask before obtaining an ENS name.
He noted the elimination of the cumbersome process of entering long, complex hexadecimal strings, adding, “Drawing from my past experience at Metamask, I am acutely aware of the challenges associated with prompting users to initially download a wallet.”
While this new streamlined approach is introduced, the conventional method of registering an ENS name using an existing wallet remains fully operational, offering users continued flexibility.
Currently, the ENS ecosystem boasts an impressive user base, with over two million registered names owned by more than 850,000 unique individuals, underscoring the established demand for the service and the potential for expansion with enhanced accessibility.
Beck further articulated the rationale behind selecting Para, emphasizing its “universal wallet” architecture as a decisive advantage. He explained that typical embedded wallet solutions often lead to a fragmented user experience.
Users may inadvertently accumulate numerous separate embedded wallets when interacting with different decentralized applications and exchanges, potentially leading to a situation where small cryptocurrency holdings are dispersed and easily overlooked.
Para’s appeal, in contrast, resides in its capacity to offer the seamlessness of an embedded wallet while concurrently providing a unified account accessible across a diverse range of applications, addressing this fragmentation issue.
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