The international entertainment conglomerate was granted a patent for a “virtual-world simulator” in the last week of December 2021.
Disney has been granted a patent for the purpose of developing individualised interactive attractions for theme park guests. The technology would enable Disney theme parks to provide augmented reality (AR) experiences without the need of headsets.
The technology would monitor visitors through their mobile phones and generate and broadcast individualised 3D effects onto adjacent physical areas, walls, and items in the park.
On Dec. 28, 2021, the entertainment behemoth was granted a patent for a “virtual-world simulator in a real-world arena.” It was first submitted in July 2020 with the United States Patent and Trademark Office.
The “Metaverse” has mostly been conceived as a virtual reality (VR) or augmented reality (AR) environment accessible through virtual reality (VR) or augmented reality (AR) headsets. Disney’s suggested technology, on the other hand, would bring the Metaverse into the actual world.
Disney has previously shown interest in the Metaverse. CEO Bob Chapek said on the business’s fourth-quarter earnings call in November 2021 that the company is prepared to merge physical and digital assets in the metaverse.
“We’ll be able to further integrate the real and digital worlds, allowing for limitless storytelling in our own Disney Metaverse.”
In November 2020, Disney Resorts Chief Strategy Officer Tilak Mandadi said in a LinkedIn blog that he aimed to integrate the digital and physical worlds.
“As we look forward, linked park experiences that transcend physical and digital barriers and reveal new levels of narrative are a particularly exciting emphasis of ours,” he wrote at the time.
“These are enduring experiences, and visitor participation occurs both within and beyond the parks. They are distinctively yours, but also social and linked. They are ever-changing, which means that there is always something new to uncover.”
While Disney informed the LA Times that it had “no immediate intentions” to deploy the simulator, the newly issued patent mirrors Mandadi’s idea for a “Theme Park Metaverse.”
There are 12 official Disney theme parks located across the globe, including the United States, France, Hong Kong, Japan, and China. Disney produced over $17 billion in income from its parks, experiences, and goods business in 2021, despite worldwide lockdowns due to the COVID-19 pandemic.
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