Binance collaborates with a Ukrainian grocery chain to enable Pay Wallet to take crypto

Customers that pay for their orders using the Binance Pay Wallet will be eligible for a rewards program.

Binance said on Friday that it has collaborated with the Ukrainian supermarket chain VARUS, and that its Binance Pay Wallet will now accept cryptocurrency payments for food purchases.

The supermarket is one of the biggest firms in Ukraine, with approximately 111 locations in 28 cities. This cooperation, according to the firm, would enable rapid cryptocurrency payments and expedited delivery in nine Ukrainian cities: Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshgorod, and Pavlograd.

In addition, the firms have established a “reward fund campaign” in which consumers who purchase anything from the VARUS Delivery program valued over UAH 500 and pay with Binance Pay will get UAH 100.

Whitepay, a Ukrainian POS and crypto payments startup, launched a new service that allows Ukrainians to buy electronics and other things using bitcoin one month ago.

At this year’s Kyiv Tech Summit, held in Ukraine from September 6 to 9, Vitalik, the founder of Ethereum, said, “Ukraine might very easily become the next Web3 hotspot.” He revealed:

“A nation may become a Web3 center if its residents are enthusiastic about this technology and contribute significantly to its development,” Buterin said. Ukraine has both the ability and the will to do this.

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