Apple reportedly plans to include Google’s Gemini AI in iPhones and has discussed ChatGPT with OpenAI

A partnership with OpenAI or Google would bolster Apple’s intentions to incorporate additional artificial intelligence functionalities into iOS 18.

People familiar with the talks told Bloomberg News that the Cupertino, California-based tech giant has met with Google and OpenAI to license their AI systems to enable such capabilities. According to reports, Apple is now engaged in discussions to license Google’s Gemini system, while it has contemplated using OpenAI’s methodology as well.

Building on their prior search cooperation, in which Google pays Apple billions of dollars a year to have its search engine preinstalled in Safari, a potential arrangement between Apple and Google, located in Mountain View, California, would strengthen their relationship. Apple also received 36% of Google’s total search ad income via Safari.

There are potentially billions of people who possess iPhones, and an agreement may give Google legitimacy with them. Smartphones from Samsung’s Galaxy S24 series and Google’s Pixel 8 are already using Gemini. Following last month’s scandal around historically incorrect images generated by Gemini’s image generator, the arrangement would provide Google with another achievement to boast about.

When contacted for comment, no one from Google, Apple, or OpenAI was available right away. On Monday morning, Apple’s stock rose about 3% and Alphabet’s shares nearly 7%.

The potential deal would hasten the delivery of AI to Apple’s consumers, but it would also be a recognition that Apple’s own technological advancements aren’t keeping pace.

Reportedly, the business has been doing AI feature testing for iOS 18 and internal operations software, but these tests will concentrate on capabilities that reside on the devices themselves, not in the cloud. The software isn’t competitive with its competitors’ products, according to Bloomberg, and Apple has been developing its own big language model, codenamed Ajax, and a chatbot, Apple GPT.

Despite Meta and Microsoft’s acquisitions, Apple continues to outspend them by a wide margin in the artificial intelligence and machine learning space. It most recently acquired DarwinAI, a Canadian business that develops technologies to reduce the size and speed of AI systems.

During Apple’s annual shareholders meeting, CEO Tim Cook hinted at new capabilities that would likely be shown at the Worldwide Developers Conference in June, and he also pledged to “break new ground” on generative AI this year.

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