EtherMail is the leading web3 email platform. It serves as the bridge between web2 and web3 because the platform is compatible with both web2 and web3 technologies, allowing users to move seamlessly between both versions of the internet, In an exclusive interview with BitcoinWorld, How EtherMail is changing the email experience in Web3 Space, Shant Kevonian, CEO and Founder of EtherMail, the platform bridging the gap between Web2 and Web3 for users and companies.
Could you introduce EtherMail and explain how it serves as a bridge between Web2 and Web3 for users and companies?
EtherMail is the leading web3 email platform. It serves as the bridge between web2 and web3 because our platform is compatible with both web2 and web3 technologies, allowing users to move seamlessly between both versions of the internet.
EtherMail recently launched its EaaW solution. Could you explain how this feature works and how it broadens the accessibility of blockchain-based services?
“In less than a minute, web2 users can create non-custodial wallets using accounts like Apple and Gmail. In general, navigating web3 with a wallet is still unduly difficult, especially when it comes to handling exchanges and completing transactions. Adoption suffers as a result. We are enabling billions of users worldwide who do not currently own a digital wallet to access blockchain-based applications and services by enabling users to open wallets with web2 accounts.”
How does the EaaW solution enable users to explore Web3 more easily, and what benefits does it offer over traditional digital wallets?
“Users can purchase digital assets directly from their email after creating an account, which significantly reduces the difficulties of navigating exchanges. Additionally, our Email-as-a-Wallet solution has a “know what you sign” feature that makes it simple for users to examine transaction details as an email before signing the document. Your inbox effectively becomes a hub for your finances, transactions, communications, and identity in web3.”
How does EtherMail use blockchain-synced, real-time information to enhance the relevance and richness of content sent to asset holders?
“To understand our users’ true interests and the things they buy, we employ AI-driven algorithms to examine blockchain transaction data. We can assist brands in strengthening their relationship with consumers by providing them with more insights into each touchpoint of the customer journey. This will allow them to produce more targeted advertisements without exchanging as much data with multiple companies.”
What advantages does EtherMail’s anonymous P2P communication offer to users, and how does it contribute to privacy and security?
“Upon signing up, many web3 companies still request personal information, even though they ask you to connect with your wallet. They can’t get in touch with you if they don’t have your personal information. So a lot of platforms in web3 are still asking users for their personal data to use services. However, with EtherMail, since your wallet is your email, you don’t have to provide your personal information everytime you want to engage with another web3 platform, exchange or service.”
EtherMail rewards users for engaging with relevant content in their inbox. How does this incentivized system work, and what benefits does it provide for both users and advertisers?
“Our users can select the kind of content they wish to receive from companies, brands, goods, and services by choosing to participate in consensual marketing. Our Read2Earn program protects users’ inbox privacy by giving them the option to choose how frequently promotional content appears in their inboxes. EtherMail, on the other hand, helps businesses expand their audience and foster long-lasting connections by sharing pertinent content with NFT and Token holders based on real-time blockchain data.”
Could you describe the Consensual Marketing Hub and how it prioritizes user privacy while helping brands execute effective and targeted ad campaigns?
“Our consensual marketing hub does not provide a list of email addresses to the businesses that use it. Companies must pass through our users’ paywall in order to access them, protecting both our users and their privacy. Our user paywall is advantageous to businesses as well because it helps ensure that not only are our users receptive to the content but because they’re already receptive to it, that they will engage more deeply with it.”
Are there any upcoming features or innovations that EtherMail plans to introduce to further enhance its platform and services?
“Our product philosophy is to develop and deliver, rather than to over promise. I can say that people should keep an eye out for the resurgence of dApplets within the platform. We’ve also recently released our whitepaper, which is always a good indicator that we have something new cooking.”
What challenges does EtherMail face in bridging the gap between Web2 and Web3, and how do you address these challenges to create a seamless user experience?
“It’s been a combination of user habits, expectations, technology, and education. Even though we’re not quite there yet, we think we’re turning the corner, and once we overcome the technological obstacles we’ll be able to address some of these difficulties head-on. But we believe we’ll soon reach a point where users ask themselves: What’s the difference between web2 and web3? And that is advantageous.”
How does EtherMail envision the future of Web3 communication and marketing, and what role does it plan to play in this evolving landscape?
“We want EtherMail to become as widely used as Gmail. Since anonymous communication and consensual marketing take into account regulatory initiatives like GDPR and personally identifiable information, we think this will become the norm. We also believe that the widespread adoption of web3 is more likely to be influenced by web3 email accounts rather than wallets.”
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