The most recent advertisement from the Algorand Foundation attacks the “big three” cryptocurrency networks, claiming that they are either too costly, too sluggish, or both.
The first layer of blockchain technology A recent advertisement by Algorand has sparked conflicting reactions as it attacks Bitcoin, Ethereum, and Solana, three competing networks, implying that they are unfit for use as payment systems.
The advertisement depicts a grocery store checkout line where customers try to pay with three different cryptocurrency.
In the commercial, the cashier tells the man attempting to pay with Bitcoin that the process will take 27 minutes, so he’ll have to wait.
According to the Ethereum payer, the transaction costs would amount to $112. The buyer who selected Solana was unable to complete the purchase due to the transaction failing many times.
Algorand’s “instant finality,” which included a camera pan to the following checkout line, processed customers instantly. Cheap Rates. Created with the tempo of life in mind.
In a brief appearance towards the end, Anthony Scaramucci—a political adviser and entrepreneur—also asks how to become a member of the Algorand checkout queue. Following Scaramucci’s post on X indicating that a “$SOL ETF” was next—just hours after the ad went live—some X commenters subsequently pointed out hypocrisy.
One commentator on crypto social media said, “Algorand operates 21 TPS, can’t pay its primary explorer but spends $100k+ on an ad. The commercial got over 700,000 views on X as of writing. Listen up, guys. This isn’t the way.”
In reference to the January announcement by the Algorand Foundation to shut down its block explorer, AlgoExplorer, the user made a reference to it.
“This type of marketing makes no sense to me,” said Zach Rynes, a community liaison for Chainlink. “People who aren’t into crypto will just think it’s bad, unaware to the fact that it’s an advertisement for crypto.”
The trader known as “Fiskantes” informed his 90,000 X followers that “Negative marketing campaigns regarding your competition thus early in the adoption cycle are extremely low move.”
He said, “Until crap falls and people start utilizing it, any high TPS ghostchain can claim what Algorand claims, which demonstrates zero sum attitude and lack of innovative ideas.”
On the other hand, not every comment was negative. “Vet” from XRP café said the commercial was “certainly hilarious” despite its critical tone against other restaurants, while Hilmar Ingimundarson from Kernel Edge praised team Algorand’s marketing as “right on.”
The Algorand network is only worth $96 million, according to DefiLlama. This is a small proportion of the total value of all Ethereum tokens ($65 billion) and all Solana tokens ($4.8 billion).
According to CoinGecko, the native token of Algorand is 95% lower than its 2019 all-time high and lost 2% today, reaching $0.183.
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