A New Disney Job Posting Demonstrates Growing Interest in the NFT Sector

A recent Disney job listing for a business development manager with NFT expertise demonstrates the media conglomerate’s commitment to digital collectables and the metaverse. Numerous rumours have surfaced in recent months indicating Disney’s interest in NFTs and the metaverse.

Disney is the next large company eager to engage with NFTs, as revealed by a recent job offering. The media behemoth is seeking an NFT specialist. The advertisement, which was posted on Jan. 30, 2022, indicates that the organisation is looking for a business development manager to join its digital experiences team.

The post description expressly mentions that the employee will oversee Disney’s activities in the NFT domain, with the ultimate objective of enhancing Disney’s Digital Experiences. The firm holds a patent for creating a metaverse-based digital amusement park, and this job might be related to that development.

This is Disney’s most direct action yet about their NFT ambitions, after months of speculation. The function includes standard business development tasks and goals, but with a particular emphasis on NFT implementation.

NFTs have mainly been effective in recruiting established corporations and artists as tools that can increase fan interaction and provide content producers greater control over their work. Although there has been some significant reaction from the general public, the area has continued to accelerate in terms of adoption. Disney faces competition from Netflix, which was said to be interested in blockchain technology in 2019.

Ex-Disney chairman makes metaverse allusions
According to many reports, Disney is very interested in the digital advancements enabled by blockchain and cryptocurrency technologies. The New York Times had an interview with former Disney Chairman Bob Iger in which he hinted at the company’s intention to expand into additional metaverse experiences.

Iger said that Web3 would be a “much more immersive experience,” adding that there will be no one metaverse. He views NFTs as “real” and believes they will have a great deal of significance for people, implying that they will have a great deal of potential value as collections. When asked whether Disney had looked at NFTs, he said that Disney had and that some licencing had occurred.

All of this seems to imply that a formal announcement on NFTs is not far off. And when that occurs, competition in the metaverse realm is certain to intensify.

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