Binance’s chief marketing officer has stated that memecoin listings are not guaranteed
Binance’s chief marketing officer (CMO) disclosed at Aus Crypto Con 2024 that memecoin listings are unlikely.
According to Rachel Conlan, the Chief Marketing Officer of Binance, memecoin listings are not guaranteed. Nevertheless, “community feedback and input” is a critical factor in the decision to list a particular cryptocurrency.
Rachel Conlan stated in a Cointelegraph interview at Aus Crypto Con 2024 that the team responsible for listings conducts a comprehensive review of information regarding the project’s founders, key individuals involved, and prospective plans.
This is imperative due to the increasing prevalence of memecoins. In order to safeguard users, crypto exchanges are now more accountable for identifying and eliminating any suspicious projects.
Additionally, Conlan stated that there is no “guarantee” regarding the criteria that distinguish a project for listing on Binance.
However, she also disclosed that the “secret research team” accounted for “a variety of factors,” such as community feedback and input, as well as community trends and insights regarding the current initiative. She further stated that these factors are “certainly significant.”
The CMO of Binance stated that memecoins receive significant negative attention due to their lack of utility. Nevertheless, “there are memecoins that are on the rise and already possess this functionality.” Conlan clarified that it is the sole functional requirement:
Conlan anticipates that the crypto industry will experience substantial growth within the next 18 to 24 months. Subsequently, this implies that initiatives that demonstrate tangible benefits ought to exceed expectations.
Conlan stated in an additional interview prior to the Aus Crypto Con that Binance was in the “healthiest” state it had ever been, with nearly 60 million users added since the beginning of 2024. She also elaborated on the significant impact of low consumer confidence on the crypto industry, indicating that Binance’s objective is to establish “stronger trust” in the future.
She emphasized that the dwindling trust in crypto products is primarily due to the rise of misconceptions and miseducation. She also stated that Binance will prioritize the education of more users to dispel any crypto misconceptions that could potentially undermine crypto trust.
Nevertheless, she did contend that consumer trust in Binance was comparatively higher than that of other companies in the industry. She noted that the platform had attracted a variety of users, including super-sophisticated traders, casual day traders, and even those who were investing as part of their diversification strategy.
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